Push notifications are instantaneously sent notices to a gathered group of subscribers, who have previously given consent. A notification is comprised of a title, text and an image. By itself it is also a link, meaning it sends the user to a previously set URL address when he or she clicks on it. The topic…
Details
An average smartphone user devotes around 2 hours to browsing applications. We can still see an upward trend in this respect – not only does the time become longer, but also the user downloads ever more apps. However, we should bear in mind that they often forget about them or delete them shortly after installing.…
Details
Research shows that an average daily time of using applications on a single smartphone was as much as 2 hours. This is a real smartphone revolution, considering also the fact that most of the online traffic comes from mobile. Push notifications additionally allow to increase user engagement, and moreover affect a decision on further use…
Details
A typical smartphone user gazes on the screen 240 times a day on average. It is obvious that mobile advertising is one of the most effective channels of communication with customers. Nothing seems to stop the mobile revolution; therefore, marketers focus on this form of advertising, no longer perceiving it as a supplement to other…
Details
An idea for own business is only the beginning. It seems that breaking through with one’s offer is a hard task in such a competitive market. Not necessarily. The truth is that e-stores that follow most recent trends and invest in modern communication channels have a greater chance to succeed. Web push is one of…
Details
Four ways how to use push notification advertising in e-commerce Almost 2/3 of consumers complain about excessive volume of information and communications unadjusted to their interests. This is particularly true of a very dynamic and competitive e-commerce industry. Advertising should be fully personalised and user-engaging. Therefore, new and effective technology solutions are developed, one of…
Details
In the PushAd client’s panel there are now new functionalities available for users with Premium or higher plans! For your convenience we have added an “Automation” tab which offers new, exciting possibilities!
On the 21st of October there was quite a commotion. An article by a Slovakian journalist became a trade viral, in it, he described the extensive changes in how Facebook functions. Brands won’t be able to reach their fans for free? What’s true and what is unnecessary fear mongering?
Even with the possibility of reaching a huge audience with the help of relatively cheap ad space – in Poland as well as the whole world – an unchanging challenge is increasing the conversion rate above the investment return bar. There are no ideal models or strategies which will always sell, but there are tools…
Details
In just a short while – on the 10th October – we will be present at Wolves Summit, one of the biggest tech conferences in Europe. We are one of the 200 selected start ups who have been invited to participate. We will present our innovative push sending solution there. Wolves Summit is not just…
Details