PushAd Marketing Automation functionalities
On-site activities
- Recovery of abandoned shopping carts
- Price alert
- Product recommendations
- Product recommendations PRO
- Cross-selling / up-selling
- Personalized dynamic content
- Exit pop-up / layer
- Custom pop-up or website layer, also using video content
- Surveys with user segmentation
- Discount codes
- Monitoring of anonymous users returning to the site
- Segmentation
- Advanced segmentation using Data Management Platform
Off-site activities
- Web push recovery of abandoned shopping carts
- Web push price alert
- Web push automation scenarios
- A/B testing
- Targeted web push campaigns
- RSS feed integration
- Communication plans (drip marketing)
- Discount codes
- Scoring
- Prospecting campaigns – getting new traffic to the website
- Data enrichment – integration with DMP
