Web push price alert
A price alert based on web push notification is an off-site tool designed to encourage users who were viewing products, but who did not complete the purchase transaction, to return to the site. The incentive to return is information about a reduced price of the product viewed. The tool analyzes the user’s history of visits to the site, remembering the products viewed and the prices of those products at the time of the visit. Then, thanks to integration with the product feed, it regularly checks the current prices of these products. If a price reduction is noticed – information about the new product price and the amount or percentage of possible savings will be sent to people who viewed such a product earlier. Such action increases the conversion rate and loyalty of users to the store. Its effect covers only those users who have previously subscribed to the alerts.