RSS feed integration
Marketing Automation requires content to work effectively. Content is commonly used in automation activities because this type of marketing is not just about pro-sales activities. Actually it is, but in the long term. Lead Nurturing is a strategy of “warming up” leads in such a way as to drive them from the higher stages of the sales funnel (awareness) through consideration all the way down to the purchase stage, tailoring the communication to the user’s needs and expectations. RSS is an ideal content source for PushAd Marketing Automation, as it contains information about all the publications that are available and allows tools of this class to categorize them and verify which user has already read which of these publications. With this information, it is possible to recommend content that has not yet been read as part of a personalized communication.