Customized marketing automation platform – conversion optimization using On-Site activities and Web Push

Privacy policy

Privacy policy

PushAd acknowledges the importance of privacy and respects the right to protect personal data of its clients and people visiting the website at

By using our service (hereinafter “the Service”) you entrust us with your information. The Privacy Policy aims at helping understand what kind of data we collect and what the purpose of their use is. The information is important, therefore please read this document carefully.

What kind of data do we process?

We process the data that you provide or leave as part of using the Service. These include primarily data necessary for registration in the Service and using it, e.g. name, surname, email address, telephone number, that you give e.g. in the form available in the Service, as well as data that you leave when using the Service, among others those you leave in the so-called cookies and data that are gathered and sent by the user’s browser. This information may include such data as: the IP address, browser type, browser language, operational system type etc. Sometimes we also process the data that you put into the Service yourself, under the so-called “hosting” – in such a case, our processing is usually limited exclusively to making available virtual space where you publish the data.

Who is the data controller?

The controller of your personal data is PushAd Software sp. z o.o. with its seat in Warsaw. The current controller’s data can be always found at the footer).

Data protection officer (DPO) and his contact details:

We have appointed the DPO – data protection officer for the entire Adnext Group. This is a person to be contacted in all matters regarding personal data processing and exercising the rights associated with the processing. If you want to reach the Data Protection Inspector, please use the contact details given below:

Correspondence address: 

Al. Jerozolimskie 107, 

02-011 Warsaw


What are the purposes and legal bases of your personal data processing and what is the period of processing?

Legal bases for processing of your data in individual purposes are as follows:

 Data processing purposes:Legal bases:Processing period:
 1Performance of contract concluded between you and the Controller, primarily provision of Services for Users, of which tailoring the Services to Users’ needs, analysing and improving the Services and ensuring Services safety.Article 6(1b) of GDPR – processing is necessary for the performance of a contract to which the User is partyBy the time of contract termination, including provided that sometimes the data may be processed also after the contract termination, however exclusively if this is permitted or required by applicable laws, e.g. processing for statistical or accounting purposes or to assert claims
2statistical measurements (hereinafter “statistics”), marketing (of which data analysing and profiling for marketing purposes) of controller’s products and services (hereinafter “own marketing”).Article 6(1f) of GDPR – controller’s legitimate the time of filing an effective objection
3marketing (of which data analysing and profiling for marketing services) related to third party products and servicesArticle 6(1a) – voluntary consentby the time of filing an effective objection

Is there a requirement to provide data?
The provision of personal data is voluntary, however failure to provide data marked as necessary for provision of services for you will make the provision impossible. This is important because without some data we cannot provide the Services for you – for instance an email address is indispensable for provision of Email Services.

Who will your personal data be transferred to?
Your data may be transferred to entities processing personal data on behalf of the controller, such as IT service providers – whereby such entities process the data based on our written orders. Your data may be also transferred to entities authorised to obtain them based on applicable laws e.g. to enforcement authorities in the event of demand notified by them on a relevant legal basis (e.g. for the purposes of pending criminal proceedings).

What are your rights related to personal data processing?

You are entitled to the following rights in relation to your personal data being processed:
• right to access the data, of which right to obtain a copy,
• right to have the data rectified,
• right to erasure (in certain circumstances),
• right to object (in certain circumstances),
• right to lodge a complaint with a supervisory authority dealing with personal data protection,
• right to restriction of processing,
• right to personal data portability, i.e. the right to receive your personal data from the controller in a structured, commonly used and machine-readable format. You can transmit those data to another controller.

You have many rights in relation to your personal data being processed. You can use them, and you can obtain more detailed explanations by contacting us:

by email:
by correspondence: Al. Jerozolimskie 107, 02-011 Warsaw
When you contact us, please remember to give your contact details and preferred form and time of contact. This will allow us to handle your questions and requests more efficiently.

Cookies policy
“Cookies” are text files which are kept by a web browser in your device to store information, with a view to identifying the User or remembering the history of actions taken by them in the Service. Pursuant to Article 173(1) of the Act of 16 July 2004 Telecommunications Law (Journal of Laws of 2004, no. 171, item 1800 as amended) we hereby inform that PushAd is the entity placing cookies files on your device as part of the Service.

Cookies files are used in order: to adjust the content of the Services to your preferences and optimise them; especially these files allow to identify your device and properly display the Service tailored to your individual needs; create statistics which help understand how you use the Service, which enables improving it, as well as direct customised marketing communications, obviously after having obtained relevant legal bases. Storing of cookies files does not cause any configuration changes in your device and software installed in it.

Storing of cookies files or getting access to them requires your consent which you can give by means of relevant settings of the software installed in the target telecommunications device used by you or the Service configuration.

You can also specify conditions of storing or obtaining access to cookies by means of software settings or the Service configuration. Nonetheless, we recommend leaving default cookies settings, because disabling cookies can hinder or make it impossible for the User to use the Service in full. If you do not agree to have cookies stored, you can opt out from saving cookies files in your browser.


PushAd Software Sp. z o.o.
Aleje Jerozolimskie 107

02-011 Warszawa

In case of receiving an official complaint sent to the address given above, PushAd will contact its author in order to address this complaint.