Advanced segmentation using Data Management Platform
An advanced segmentation module using data from an external DMP (Data Management Platform) allowing you to enrich your knowledge about the users of your website monitored by PushAd Marketing Automation tools. This tool is an extension to the standard user segmentation and the functionality of monitoring anonymous users returning to the site. Thanks to additional data sources collected from numerous websites, it is possible to determine demographic characteristics of the monitored users (age and gender), their interests, purchase intentions and sentiment towards selected brands. Segmentation based on DMP data allows for classification of site user data based on more than 1,400 segments taken from external sources.