An order completion is not the end of the purchasing process. Brands must take care of existing customers and seek their loyalty. What to do to establish a positive relationship with a customer? How to analyse brand awareness? Building brand awareness requires lots of commitment and creativity. Activities aimed at transforming a potential customer into…
PushAd Marketing Automation is a comprehensive marketing automation tool specializing in website activities. Personalization of the site and hyper-personalization of communication with each site visitor, combined with the effectiveness of individual modules of the system (including the product recommendation module, the recommended products module, dynamic content or the module for supporting rarely visited product categories) ensures an increase in the number of conversions on the site.
We focus on monitoring the behaviour of all site users, even those who have not provided any data (e.g. email address). PushAd Marketing Automation not only recognizes so-called anonymous users when they return to the site, but also assigns them to appropriate segments, i.e. performs profiling and engagement analysis with the scoring module.
PushAd Marketing Automation is able to carry out personalized communication with each of the site’s users individually, personalize and display a dedicated website for both recognized and anonymous users based on the user’s history of contact with the site, as well as enrich the knowledge of each user as they visit the site again and again.