Online marketing provides online stores with many tools and ways to boost sales. All actions can bring results on many levels, and the increase in conversion is affected by many factors. How to increase sales in the online store? Here are the most effective strategies to implement. Expand your subscriber list The more extensive the…
PushAd Marketing Automation is a comprehensive marketing automation tool specializing in website activities. Personalization of the site and hyper-personalization of communication with each site visitor, combined with the effectiveness of individual modules of the system (including the product recommendation module, the recommended products module, dynamic content or the module for supporting rarely visited product categories) ensures an increase in the number of conversions on the site.
We focus on monitoring the behaviour of all site users, even those who have not provided any data (e.g. email address). PushAd Marketing Automation not only recognizes so-called anonymous users when they return to the site, but also assigns them to appropriate segments, i.e. performs profiling and engagement analysis with the scoring module.
PushAd Marketing Automation is able to carry out personalized communication with each of the site’s users individually, personalize and display a dedicated website for both recognized and anonymous users based on the user’s history of contact with the site, as well as enrich the knowledge of each user as they visit the site again and again.