An order completion is not the end of the purchasing process. Brands must take care of existing customers and seek their loyalty. What to do to establish a positive relationship with a customer? How to analyse brand awareness? Building brand awareness requires lots of commitment and creativity. Activities aimed at transforming a potential customer into…
There are at least a few effective ways to increase brand awareness on social media. Sharing posts on profiles is not enough for the company to gain users’ interest and trust. How to increase social media traffic and engage your audience? Convert organic traffic on your website into followers One of the strategies for generating…
Conversion rate is one of the most important parameters showing the effectiveness of marketing campaigns. The conversion can include making a purchase, adding a product to a cart, subscribing to a newsletter or filling out a form. Sometimes despite access to advanced marketing tools, the effects of the campaign are not satisfactory. How to increase…
The brand’s marketing strategy should include reaching the target group through various content and communication channels. There are at least a few ways to distribute your content that will help you expand your reach and acquire new audiences. Find out the most important ones. Adapt to a given channel The selection of content distribution channels…
Content marketing is now a key element of the marketing strategy of many companies. Audiences expect valuable, personalised content to help them make a purchase decision. Why else is it worth planning and implementing a content marketing strategy in your company? Fill in the gaps in your strategy Providing users with interesting content may seem…
Currently, marketing automation is a standard in the world of e-commerce. The use of automation gives great opportunities to establish and maintain contact with recipients, generate traffic on the website and, of course, increase sales. How to use a marketing automation tool and turn users into loyal customers? Rescuing abandoned carts Abandoned carts mean lost…
Regardless of the marketing activities undertaken, it is the moment of purchase that verifies the effectiveness of the entire process. Shopping Experience is the whole of impressions and customer experience in contact with the product in the online store. How to improve the consumers’ feelings towards the brand and make them loyal customers? Get to…
The first message that the user receives after contact with the brand makes some impressions. They can be positive if the recipient feels cared for and treated individually. How to write good heads-up messages to improve the user experience with the brand? Invite users to upcoming events based on the pages they visit Thanks to…
Brands having an established position on the market are increasingly using the brand stretching strategy, i.e. introducing new products to the market within the same category. A novelty offered under a well-known brand is more recognizable and faster adopted on the market. What exactly is brand stretching and what are the advantages of this strategy?…
Huge competition on the market makes promoting a new product a difficult task. Therefore, manufacturers more and more often decide on brand extension, i.e. expanding the brand to other categories. What is brand extension? Brand extension means introducing completely new categories of products under the same brand to the market. The extension is about segmentation…
