Communication plans (drip marketing)
Drip Marketing is a specific automation scenario. It involves developing a sequence of messages to be directed to individual users at specific intervals counting from a specific designated event. Importantly, each user has a separate cycle, so no one misses a message. Drip Marketing is a typical off-site scenario, so it requires the user to agree in advance to communication in any channel. Web push notifications or emails are most commonly used for Drip Marketing.