A module allowing segmentation of users. Based on various data collection techniques (manual rules, automatic analysis of URL structure, breadcrumbs content or imported sitemap), it allows to determine users’ interests. It creates appropriate segments and assigns users to them. It greatly facilitates the creation of advanced automation scenarios and off-site campaigns allowing you to reach the right groups with precisely tailored messages. It supports personalization of marketing activities and is an essential source of data for pop-ups, website layouts, dynamic content and product recommendation modules.
- product recommendations
- personalized dynamic content
- custom pop-up or website layers, also using video content
- surveys with the possibility of user segmentation