At the initial stage of the sales funnel, we collect leads using paid ads, search engines, social media, and other channels. The middle of the sales funnel is often neglected, especially if we want to quickly finalise the sale. However, without proper lead management, we may lose the chance to complete the transaction. How to…
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Content marketing is not just about improving your search engine rankings. It also aims to build a brand image as an expert in the industry, generate traffic on the website, or expand the customer base. However, the content should not only refer to the brand, but also cover a wider range of the target group…
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The startups’ activity relies on a full commitment to stimulating the company’s development. Additional business activities are necessary, but require lots of work and time. Therefore, small companies often choose to outsource marketing activities. What processes are worth outsourcing to specialised third parties to save time and money? Marketing and advertising strategies In…
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It takes a long time to gain customer trust. More and more consumers are aware of the marketing techniques used by brands, so it is worth wisely developing a communication strategy with potential customers – instead of just offering, you should cooperate with them. How to gain audience trust and maintain their loyalty? …
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Creating effective campaigns forces moving away from rigid marketing strategies. Potential customers encounter the advertising message at many brand touchpoints; therefore, communication should be conducted in several channels simultaneously. Multichannel is the key to successful marketing campaigns. Better target group management Currently, users benefit from many channels of communication with brands – websites,…
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Immediate access to data makes conversion no longer a single interaction process. Internet marketing consists of multiple intertwining channels. Although the conversion process has become clearer, some questions arise as to the ideal attribution model that will contribute to the highest rate of return. What exactly is attribution and what model to choose to meet…
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The evolution of marketing forces specialists to constantly improve their skills and acquire new knowledge. The marketers’ task is to get to know the needs of the audience and adapt advertising campaigns to them in the right way. What competencies should a marketer have in the coming year? Storytelling – ability to tell…
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It is becoming increasingly difficult to run effective advertising campaigns. However, there are several proven ways that can bring us closer to our goal. How to plan marketing activities to achieve satisfactory returns on investment? Increase effective advertising spending Advertising campaigns pursue different goals, such as building awareness, brand recognition and, of course,…
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Everyone makes mistakes, not only small entrepreneurs, but big brands too. Marketing is a very dynamic field which, on the one hand, creates new opportunities for better understanding of customers, but on the other hand, sometimes entrepreneurs find it hard to keep up with all the changes. Find out the most common avoidable mistakes to…
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Today, despite the dynamic development of new technologies, radio and television advertising is still a powerful means of communication. However, new trends enforce a more precise and customised approach to consumers. How to use TTL for advertising campaigns? TTL marketing – a combination of individual and mass approach Companies have a range of different channels…
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