In times of huge competition among companies offering their services online it is advisable to use modern marketing tools. Push notifications are an ideal support of sales activities, as they give an opportunity to maintain contact with potential customers. What makes push notifications stand out and how to create them? What features do they show?…
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Web push notifications are short messages displayed on a computer or mobile device screen. Owing to them we can quickly and efficiently reach users even after they have left the website. Voluntary consent to have advertisement displayed is much more acceptable for potential clients than all sorts of banners visible on websites. What can be…
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It is estimated that the first 10 seconds of user’s presence on a website is crucial for making a decision to stay or leave. Therefore, such aspects as website interface, intuitive navigation or encouraging communications are extremely important. In addition, all sales supporting tools that allow for monitoring users’ behaviour, offer tailoring and obviously making…
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A/B Tests An A/B test for sent notifications allows you to test out two different versions of a notification. Our system will send both of them to a preset sample of your subscribers after which the better one will be automatically sent on to the rest of your base. It’s the ideal option for those…
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Best Practice As with every marketing tool, push notifications also have a set of best practices to follow if you want to improve effectiveness and refine communication with our site’s user: Do not overwhelm your user with notifications – if you send too many then instead of attracting them, you will push them away and…
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Statistics PushAd is not only a tool for sending, it’s also a service which gives us the ability to deeply analyze previous campaigns. After logging in to our account, the first thing which we will see is precisely the page with all the statistics of our project. Here we have all the most important data…
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Creating a delivery Press on “Deliveries manager” one the left side panel, then on the option “create delivery” First of all, we can decide to whom do we want to send each notification. We can, for example by choosing just mobile devices or a specific segment of subscribers (please note that this requires an activated…
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Project Settings Remember to set up an image in the “general” section of your project. This will be the default icon for every newly created dispatch and thus we suggest for it to be the logotype of your firm best adapted to the 300×300 resolution. Here you can also decide whether you want to display…
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In the beginning, after a successful integration, the most important step is establishing what, where and how quickly will invite your users to become part of the subscriber base. This can be done in the “Subscription banners” tab of project settings. How quickly after opening your site do you want for a pop-up to appear…
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First Steps Logging in Setting up an account is very easy, all we need is your email, phone number and name of the company. An individual person can also set up an account! After your first log in, you will be taken to the project settings. Integration For pages that use the http solution, you just need…
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