What can and should not be communicated in a push message? A copywriter’s guide
The content of push messages should not only be persuasive and attractive to a recipient. There are several other guidelines that will help you succee [...]
What advertising tools can be used in a mobile channel campaign?
Mobile channel campaigns are becoming more and more popular and – most importantly – effective. What tools are worth using to gain a competitive a [...]
How to protect oneself from phishing, or how to distinguish between good and bad notification “bells”?
Phishing is the most popular and dangerous way of personal data stealing. However, one can protect oneself from it. How not to fall for a fake “bell [...]