Push-Ad

The blog

Web push notifications in figures

Push notifications are a breakthrough solution in online marketing. Their main advantage is a possibility of making immediate contact with a user – it’s enough to have them confirm opting in for getting communications. What rates are generated by web push notifications? A CTR is one of the most reliable rates which determines the campaign […]

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Push messages – how to use them creatively?

Web push messages are a relatively young communication channel. Sometimes they are compared to newsletters; however, push notifications have an undisputed advantage – they can engage users in real time. Besides recovering abandoned carts or increasing website traffic they can be used in a more creative way. Here’s how: Cross-selling Cross-selling is a very popular […]

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5 mistakes when running a push campaign

Web pushes are next generation notifications for wide range applications. Although there are multiple assets, it’s worth remembering the most frequently committed mistakes that can have a negative impact on our results. What to avoid? 1) Lack of customer segmentation One of the basic mistakes is lack of communication customisation. Notifications should be directed to […]

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Start-up – how to enter the market?

Every young entrepreneur who enters the world of business should believe in success of his idea, being also aware of possible threats. Currently, setting up a company is a piece of cake – every year the world market is entered by around 21,000 start-ups, but a tremendous 70% don’t stay in the game after a […]

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A/B Tests

A/B Tests     An A/B test for sent notifications allows you to test out two different versions of a notification. Our system will send both of them to a preset sample of your subscribers after which the better one will be automatically sent on to the rest of your base. It’s the ideal option […]

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Best Practice

Best Practice As with every marketing tool, push notifications also have a set of best practices to follow if you want to improve effectiveness and refine communication with our site’s user: Do not overwhelm your user with notifications – if you send too many then instead of attracting them, you will push them away and […]

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Statistics

Statistics PushAd is not only a tool for sending, it’s also a service which gives us the ability to deeply analyze previous campaigns. After logging in to our account, the first thing which we will see is precisely the page with all the statistics of our project. Here we have all the most important data […]

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Sending Notifications

Creating a delivery Press on “Deliveries manager” one the left side panel, then on the option “create delivery”     First of all, we can decide to whom do we want to send each notification. We can, for example by choosing just mobile devices or a specific segment of subscribers (please note that this requires […]

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Project Settings

Project Settings Remember to set up an image in the “general” section of your project. This will be the default icon for every newly created dispatch and thus we suggest for it to be the logotype of your firm best adapted to the 300×300 resolution. Here you can also decide whether you want to display […]

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