Web push is a relatively new and very effective method of communication with customers. Concise messages are displayed to web browser users on computers and mobile devices as rectangular windows in a bottom right, or sometimes upper right corner of the screen. Web push notification may contain graphics, title, short text and obviously a link.…
In order to avoid irritation of users by high-pressure forms of advertising, marketers keep on developing new methods of communication and increasing sales. What matters in this case is creativity, concise message as well as interesting content desirable by recipients. Push ad, inbound marketing, and marketing automation are just a few examples of such activities.…
In times of huge competition among companies offering their services online it is advisable to use modern marketing tools. Push notifications are an ideal support of sales activities, as they give an opportunity to maintain contact with potential customers. What makes push notifications stand out and how to create them? What features do they show?…
Web push notifications are short messages displayed on a computer or mobile device screen. Owing to them we can quickly and efficiently reach users even after they have left the website. Voluntary consent to have advertisement displayed is much more acceptable for potential clients than all sorts of banners visible on websites. What can be…
It is estimated that the first 10 seconds of user’s presence on a website is crucial for making a decision to stay or leave. Therefore, such aspects as website interface, intuitive navigation or encouraging communications are extremely important. In addition, all sales supporting tools that allow for monitoring users’ behaviour, offer tailoring and obviously making…
