Web push notifications allow websites and online shops for sending notifications about current offering, special offers, as well as content that could be of interest to a target group. However, these are not the only circumstances web push can be applied in. It happens that web push notifications don’t work if they are incorrectly configured.…
Web push messages are a relatively young communication channel. Sometimes they are compared to newsletters; however, push notifications have an undisputed advantage – they can engage users in real time. Besides recovering abandoned carts or increasing website traffic they can be used in a more creative way. Here’s how: Cross-selling Cross-selling is a very popular…
In times of huge competition among companies offering their services online it is advisable to use modern marketing tools. Push notifications are an ideal support of sales activities, as they give an opportunity to maintain contact with potential customers. What makes push notifications stand out and how to create them? What features do they show?…
Web push notifications are short messages displayed on a computer or mobile device screen. Owing to them we can quickly and efficiently reach users even after they have left the website. Voluntary consent to have advertisement displayed is much more acceptable for potential clients than all sorts of banners visible on websites. What can be…
A/B Tests An A/B test for sent notifications allows you to test out two different versions of a notification. Our system will send both of them to a preset sample of your subscribers after which the better one will be automatically sent on to the rest of your base. It’s the ideal option for those…
Best Practice As with every marketing tool, push notifications also have a set of best practices to follow if you want to improve effectiveness and refine communication with our site’s user: Do not overwhelm your user with notifications – if you send too many then instead of attracting them, you will push them away and…
Statistics PushAd is not only a tool for sending, it’s also a service which gives us the ability to deeply analyze previous campaigns. After logging in to our account, the first thing which we will see is precisely the page with all the statistics of our project. Here we have all the most important data…
Creating a delivery Press on “Deliveries manager” one the left side panel, then on the option “create delivery” First of all, we can decide to whom do we want to send each notification. We can, for example by choosing just mobile devices or a specific segment of subscribers (please note that this requires an activated…
Project Settings Remember to set up an image in the “general” section of your project. This will be the default icon for every newly created dispatch and thus we suggest for it to be the logotype of your firm best adapted to the 300×300 resolution. Here you can also decide whether you want to display…
In the beginning, after a successful integration, the most important step is establishing what, where and how quickly will invite your users to become part of the subscriber base. This can be done in the “Subscription banners” tab of project settings. How quickly after opening your site do you want for a pop-up to appear…
