Have you received a suspicious email? Don’t you know how to recognise phishing? Find out what to take into consideration not to get scammed! The internet has become our daily routine and part of digital identity. Nothing on the web is totally lost – a browsing history, conversations or bank account credentials are important not…
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Don’t want to lose your rank in Google? Find out what Mobile First Index is and how to prepare your website to new search engine algorithms. A claim that mobile devices are the future of the internet is no longer valid. Currently this is not the forecast, but the present. Mobile devices play an extremely…
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Mobile marketing is not the future, it is the present! Check the most effective marketing tools and create modern campaigns. New communication technologies have quickly spread to everyday life, taking root in consumers’ daily routine. This is why they are so eagerly used for marketing purposes. Mobile marketing does not involve only text messages, it…
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Tourist applications can help in complex journey planning. Internet access is all you need to be always up to date! A smartphone equipped with suitable software definitely makes travelling easier, allowing to quickly find a hotel, restaurant, plan entertainment or simply move around a given region. It is enough to have access to wi-fi to…
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Is FaceApp safe for users? Find out why the application is so popular and what happens to the data made available. FaceApp is a world-conquering application, with more than 100 million downloads at Google store. The face ageing effect has become one of the hottest trends in recent months. However, owing to immense popularity of…
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Do you wonder how to advertise your business on the internet? Find out effective forms of promotion which will help you achieve your goals! In today’s world everyone who runs a business should take care of attractive website and obviously online advertising. Despite appearances, promotion doesn’t have to be very costly. It is enough to…
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Do you wonder how to engage your recipients? Get to know an inbound method that has revolutionised the world of marketing! Inbound marketing is a very broad term; however, regardless of the tools used, there is just one objective – building positive relations with clients that are supposed to influence their buying decisions. What should…
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Are you planning a marketing campaign? Find out what to consider and how to obtain valuable leads! A person having little experience in online marketing might find it difficult to plan an effective sales campaign. However, it is not so difficult as it seems, provided that we adopt a substantial approach and perform a good…
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Online advertising is the basis of effective marketing activities. But has it completely displaced offline operations? The web has drastically changed the media market situation, forcing a new approach to advertising. New forms of communication and promotion keep on appearing, just to mention push notifications, product seeding, trendsetting or evangelist marketing. Advantages and disadvantages of…
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Do you wonder what marketing strategy to adopt? Find out what push and pull ads are and what results they bring. Online advertising strategies can be divided among others into push and pull. They both have their good and bad sides; however, their proper combination may bring surprising effects. What is push and pull advertising?…
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