Bartek Leave a comment
How to start promotion online?
Do you wonder how to advertise your business on the internet? Find out effective forms of promotion which will help you achieve your goals!
In today’s world everyone who runs a business should take care of attractive website and obviously online advertising. Despite appearances, promotion doesn’t have to be very costly. It is enough to select proper marketing tools that will bring us closer to our goals. These are basic and effective forms of online promotion.
A company that nowadays wants to dwell in recipients’ awareness, should be active in the social media. However, the very presence doesn’t translate into sales, thus it is worth investing in advertising, owing to which we will have a chance to reach a defined target group. Social media are a great option for building the brand image and getting to know the target group.
Advertising in search engines is incredibly popular way of online promotion. It involves displaying text ads in Google after entering relevant key phrases. A big advantage of Google Ads is payment per click, not displaying the ad. Owing to that we can control the budget, optimise activities and define a daily rate. This form of promotion can bring immediate effects, compliant with campaign objectives.
Push notifications are effective when running an online store or information website. The messages are displayed in small windows containing a title, content and message encouraging to click (such as “Find out now”). It is enough to have a web visitor opt in to join the subscribers’ base to have them receive customised news regarding discounts, promotions, new blog entries, events or free delivery options. Subscribers will get messages even if they leave the website. Owing to the above, they will not miss any important information. Push notifications are a perfect tool to build a subscribers’ base, increase sales, rescue abandoned carts and improve website traffic.
Email marketing is a perfect solution for entrepreneurs having a large base of their customers’ email addresses. As is the case of push notifications, we can be in constant contact with recipients and offer them novelties, promotions, and sales. Costs of email marketing depend on the number and frequency of messages sent.
Running a company blog is ideal for making recipients unite around the content and brand. Owing to interesting articles we can educate customers, promote products or services, as well as optimise website’s position in search engine results by placing relevant keywords. A blog doesn’t have a direct influence on sales, but is a perfect ground for performing advertising activities. When we run a blog independently, this is free of charge.
Search engine optimisation involves activities that are supposed to make a website rank in the first positions of Google search. Simply speaking, it’s all about providing relevant content on the website, its optimisation and obtaining links. Positioning is a long-term process that will not bring immediate effects. However, when cooperating with a professional SEO company, we can expect that our rank in the search engine will be higher after a couple of months. When using a few online promotion channels at the same time, one should remember that they are connected together (e.g. there is no point running a Google Ads or SEO campaign without proper website optimisation).