Do you run an online store? Find out how to increase company’s profits without the need to expand the range thanks to innovative sales tools. Currently, most e-entrepreneurs rely in their businesses on selling products to mass audiences, offering a wide range of products. Diversification enables a company to increase the area of operations and…
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Direct to consumer is a sales model dedicated primarily to young businesses. Find out what benefits D2C gives a brand, and why you should include it in your sales strategy. In the face of dynamic development of the e-commerce sector, direct to consumer is an opportunity for many companies to establish a direct relationship with…
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How to effectively acquire B2B and B2C clients and make them become regular customers? Learn what lead generation and lead nurturing are, and boost your sales! Leads can be obtained in many different ways, but to get the desired conversion rate, one needs to determine a consistent strategy at every stage of the sales funnel.…
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Google Analytics is a huge source of knowledge of user behaviour. Available reports show, among others, which products sell best, the impact of discount codes on sales, at what stage of the shopping path users leave a store or what form of product list presentation is the most effective. By analysing data using Google Analytics,…
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How to increase the conversion and company’s profits? Find out new communication channels that will effectively increase sales in an online store. Conversion rate is a key concept that largely affects the success and effectiveness of an online shop. Constant testing and implementation of improved solutions are a key to success in e-commerce. How to…
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What is customer lifetime value? How to calculate the total revenue value for a potential customer? Find out practical tips and increase conversion! The effectiveness of an advertising campaign is not only determined by the profit from a single purchase, but also by acquisition of new customers. The goal of any online store should be…
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How to attract audiences and increase sales? Get to know simple sales techniques that are worth implementing in your marketing strategy! The competition never sleeps, testing new ways to reach potential customers. Instead of implementing high-budget activities, you can relatively quickly introduce simple and effective methods to attract recipients’ attention. We are obviously talking about…
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Push messages are an excellent marketing tool for small and expanding companies. Discover ways to increase sales to gain a competitive advantage! Small businesses usually do not have a large advertising budget. However, thanks to easy access to modern advertising tools, it is possible to conduct very effective marketing activities and spend little money on…
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Maintaining user engagement in e-commerce is a key to success in any company. When and how often to send push notifications to keep a customer? Push messages are a very effective marketing tool; however, when implementing campaigns, certain rules need to be followed. One of the most common mistakes made in relation to push advertising…
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What are the advantages and drawbacks of push notifications and newsletters? Which tool is more effective when implementing advertising campaigns? Let us suggest! Until recently, sending newsletters was one of the most popular methods of communication with recipients. However, there is an alternative to this communication channel on the horizon, namely a web push. This…
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