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How often should push notifications be sent to maintain engagement?

Maintaining user engagement in e-commerce is a key to success in any company. When and how often to send push notifications to keep a customer? Push messages are a very effective marketing tool; however, when implementing campaigns, certain rules need to be followed. One of the most common mistakes made in relation to push advertising […]

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Web push vs newsletter – pros and cons, a comparison

What are the advantages and drawbacks of push notifications and newsletters? Which tool is more effective when implementing advertising campaigns? Let us suggest! Until recently, sending newsletters was one of the most popular methods of communication with recipients. However, there is an alternative to this communication channel on the horizon, namely a web push. This […]

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How to use push notifications in multiple channels to better understand user behaviour?

Thanks to push notifications, we can immediately respond to user behaviour. How to use notifications to obtain best results? Customers have unlimited access to product or service information. What is more, day by day they are becoming more aware and demanding. A key to success of any company is to get to know recipients’ behaviour […]

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How to use location in push advertising?

What is geolocation in push advertising? How does the mechanism influence the effects of advertising activities? Here are our suggestions! Push advertising is supported by a web browser and can be sent based on locations assigned to an IP. How to use geolocation in advertising campaigns? Message customisation using geolocation Push advertising is an excellent […]

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Conversion, retention, ROI, Opt-In… what does all this mean? A marketer’s glossary

Do you know the meaning of basic marketing concepts? Get familiar with them to create even more effective advertising campaigns! Nowadays online marketing is undergoing dynamic changes. New concepts and definitions that every marketer should know keep on appearing. Here are some of the most important ones: Conversion Conversion rate is primarily about goals achieved […]

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