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What do you need to know about CLV (customer lifetime value)?

What is customer lifetime value? How to calculate the total revenue value for a potential customer? Find out practical tips and increase conversion! The effectiveness of an advertising campaign is not only determined by the profit from a single purchase, but also by acquisition of new customers. The goal of any online store should be […]

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Cross-selling, up-selling and down-selling – three popular sales techniques

How to attract audiences and increase sales? Get to know simple sales techniques that are worth implementing in your marketing strategy! The competition never sleeps, testing new ways to reach potential customers. Instead of implementing high-budget activities, you can relatively quickly introduce simple and effective methods to attract recipients’ attention. We are obviously talking about […]

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How to successfully conduct marketing activities in a small business? Examples of using push messages

Push messages are an excellent marketing tool for small and expanding companies. Discover ways to increase sales to gain a competitive advantage! Small businesses usually do not have a large advertising budget. However, thanks to easy access to modern advertising tools, it is possible to conduct very effective marketing activities and spend little money on […]

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How often should push notifications be sent to maintain engagement?

Maintaining user engagement in e-commerce is a key to success in any company. When and how often to send push notifications to keep a customer? Push messages are a very effective marketing tool; however, when implementing campaigns, certain rules need to be followed. One of the most common mistakes made in relation to push advertising […]

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Web push vs newsletter – pros and cons, a comparison

What are the advantages and drawbacks of push notifications and newsletters? Which tool is more effective when implementing advertising campaigns? Let us suggest! Until recently, sending newsletters was one of the most popular methods of communication with recipients. However, there is an alternative to this communication channel on the horizon, namely a web push. This […]

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