Huge competition on the market makes promoting a new product a difficult task. Therefore, manufacturers more and more often decide on brand extension, i.e. expanding the brand to other categories. What is brand extension? Brand extension means introducing completely new categories of products under the same brand to the market. The extension is about segmentation…
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In order for users to receive push notifications from a website, they must opt in to join the subscriber base. However, sometimes despite the subscription, messages do not reach intended users. There are many reasons for that. Here are the most important ones. No permission from the notification centre Push notifications will not be displayed…
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A customer success story in which a given product or service played a crucial role is the best possible social proof. However, for various reasons, customers do not want to include the brand name in the case study. So, how to create an anonymous case study that will become a good company showcase? Why do…
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An audit of the website content is one of the most important components of the content marketing strategy. Therefore, it is necessary to regularly control whether the texts are valuable to the audience, reliable, up-to-date, credible, and compliant with SEO principles. In order to conduct a good content audit, it is worth answering some key…
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A complete audience database is probably the most valuable collection of data for any company. Segmentation is one of the basic functions of marketing automation. It allows, among others, for targeting advertising messages, enabling their customisation, and thus – increasing the effectiveness of marketing campaigns. What are the segmentation criteria and how to segment the…
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Even small businesses with a tight budget can quickly see an increase in income and brand recognition. Marketing automation and growth hacking will help here. Why can both solutions be a straightforward path to the company’s success? What is growth hacking? Growth hacking has one goal, which is to generate the greatest possible growth for…
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Currently, traditional lead generation may not bring the expected results. One of the best ways to attract new customers is to use growth hacking techniques, which will more effectively and quickly bring interested customers right down the sales funnel. Discover 9 creative ways to increase your sales. Create sequences of hyper-targeted content To…
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Marketing automation systems can effectively automate company’s key marketing and sales activities, saving time, reducing human error, improving efficiency and, above all, increasing the effectiveness of marketing campaigns. How to use marketing automation in business? Instant confirmation of customer queries Customers expect from companies immediate responses to their enquiries, so it is a…
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Marketing automation not only automates the company’s sales activities, but also builds engaging relationships with potential and existing customers. This is a prolonged process that requires a well-thought-out strategy, but can produce satisfactory sales results in the long run. Managing a user’s shopping path Users make use of different devices to communicate with…
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With marketing automation it is possible to implement marketing campaigns targeted at a narrow audience. Tools of this class are perfect for B2B, i.e. supporting sales to business customers. Marketing automation comes down chiefly to base segmentation, scoring, lead nurturing, and improving the work of the sales department. How to use automation in B2B? …
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