Web pushes are next generation notifications for wide range applications. Although there are multiple assets, it’s worth remembering the most frequently committed mistakes that can have a negative impact on our results. What to avoid? 1. Lack of customer segmentation One of the basic mistakes is lack of communication customisation. Notifications should be directed to…
Every young entrepreneur who enters the world of business should believe in success of his idea, being also aware of possible threats. Currently, setting up a company is a piece of cake – every year the world market is entered by around 21,000 start-ups, but a tremendous 70% don’t stay in the game after a…
Web push is a relatively new and very effective method of communication with customers. Concise messages are displayed to web browser users on computers and mobile devices as rectangular windows in a bottom right, or sometimes upper right corner of the screen. Web push notification may contain graphics, title, short text and obviously a link.…
In order to avoid irritation of users by high-pressure forms of advertising, marketers keep on developing new methods of communication and increasing sales. What matters in this case is creativity, concise message as well as interesting content desirable by recipients. Push ad, inbound marketing, and marketing automation are just a few examples of such activities.…
In times of huge competition among companies offering their services online it is advisable to use modern marketing tools. Push notifications are an ideal support of sales activities, as they give an opportunity to maintain contact with potential customers. What makes push notifications stand out and how to create them? What features do they show?…
Web push notifications are short messages displayed on a computer or mobile device screen. Owing to them we can quickly and efficiently reach users even after they have left the website. Voluntary consent to have advertisement displayed is much more acceptable for potential clients than all sorts of banners visible on websites. What can be…
It is estimated that the first 10 seconds of user’s presence on a website is crucial for making a decision to stay or leave. Therefore, such aspects as website interface, intuitive navigation or encouraging communications are extremely important. In addition, all sales supporting tools that allow for monitoring users’ behaviour, offer tailoring and obviously making…
A/B Tests An A/B test for sent notifications allows you to test out two different versions of a notification. Our system will send both of them to a preset sample of your subscribers after which the better one will be automatically sent on to the rest of your base. It’s the ideal option for those…
Best Practice As with every marketing tool, push notifications also have a set of best practices to follow if you want to improve effectiveness and refine communication with our site’s user: Do not overwhelm your user with notifications – if you send too many then instead of attracting them, you will push them away and…
Statistics PushAd is not only a tool for sending, it’s also a service which gives us the ability to deeply analyze previous campaigns. After logging in to our account, the first thing which we will see is precisely the page with all the statistics of our project. Here we have all the most important data…
