Marketing automation is no longer something new to the market, but still many companies do not take it into account in their marketing strategies. Marketing automation tools offer many functionalities that can be successfully used by any company. Here are a handful of statistics that support the effectiveness of automation. Thanks to marketing automation, companies…
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Customers are the most important link in all business processes, so all marketing activities must rely on their expectations, needs, and individual preferences. To identify the most valuable customers, it is worth using the lead scoring method, which makes it possible to turn “cold” leads into loyal customers. Learn about your customers’ motivations Today, consumers…
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Acquiring a new customer is five times more expensive than maintaining an existing one. Moreover, from a statistical point of view, there is a tremendous 60-70% chance of selling to an existing customer. Therefore, it is worth allocating a greater part of the budget to activities to keep customers with a higher retention rate. How…
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Recently, marketing automation has become a hot trend in the e-commerce sector. However, not all companies make the most of the system’s potential that can effectively contribute to their sales growth. How to really increase the number of conversions in the online store? Recover abandoned carts with automation On average, 3 out of 4 people…
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The year 2021 forces entrepreneurs to significantly change the way of running their businesses. Pandemic-induced constraints leave no choice – to stay in the market businesses need to move online. What other priorities should entrepreneurs follow? Online business as a requirement of the times For several years, we have been observing a dynamic increase in…
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At this time of pandemic, when traditional commerce is in crisis, online sales grow in strength. Due to lockdown, more and more companies are moving their business online, driving e-commerce traffic. How is user behaviour changing in online trading? Increase in the number of online stores Just a few months after the lockdown had been…
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Marketing automation is a relatively new technological solution, but in many companies it has come to the fore in marketing strategies, helping to achieve operational and strategic goals. It is not only based on process automation in an enterprise, but also allows for in-depth analysis of ongoing marketing campaigns. What are other benefits of implementing…
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Technological progress has changed the way of acquiring customers and engaging them in communication. One of the hot trends in the marketing world is marketing automation, which allows for generating leads and effective management of the audience base. What to do to obtain new leads? Use targeted lead capture forms Online forms are…
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Companies are more and more often investing in technologies that increase employee productivity and company profitability. Marketing teams also expect businesses to implement automation tools that save not only time but also workload. Why else is marketing automation a good choice for managers? Automation enables personalised communication Marketing automation is not just about configuring emails…
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One of the main advantages of content marketing is the ability to create and distribute content simultaneously in multiple channels. It does not have to be a single article, these can be supplementary materials in the form of graphics, infographics, videos, or reports. To keep your audience interested, it is important to provide them with…
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