Marketing automation is a relatively new technological solution, but in many companies it has come to the fore in marketing strategies, helping to achieve operational and strategic goals. It is not only based on process automation in an enterprise, but also allows for in-depth analysis of ongoing marketing campaigns. What are other benefits of implementing marketing automation tools?
- Time savings
Marketing automation allows you to collect data on customers, their behaviours, needs, and actions. On that basis, we can automate marketing campaigns and extract only valuable leads. In the past, these processes were very time-consuming, but now marketing automation tools respond independently to actions taken by the audience. Thanks to new technologies, employees are not burdened with tedious tasks that consume their valuable time. Moreover, a properly configured tool enables the processing of a large amount of data, minimising human errors, which might also have an impact on the undisturbed rhythm of work.
- More efficient spending
If properly implemented, solutions related to new technologies and marketing automation guarantee a good return on investment. Automation saves the time it takes to process large amounts of data and other labour-intensive tasks. Marketing teams then focus on other creative processes and activities that bring the company closer to achieving the goals set. Advertising budgets can be transferred where they are most needed, e.g. to advertising campaigns.
- Business scalability
Marketing automation prepares the ground for further company development. It is the most scalable and extremely effective form of conducting marketing activities. Automation systems must be properly implemented and configured to reach as many potential customers as possible. New technologies give us unlimited possibilities of expanding the audience base and scope for intuitive management. From the very beginning, it is worth including in one’s plan the development in a given market and preparing for business scaling. In order to be successful, the company should be able to grow at many levels – hence, it is necessary to use innovative solutions.
- Sales and marketing cooperation
Marketing automation systems are not only for marketers, but also for sales teams. Automation should simplify the tasks of all employees as much as possible – synergistic action gives a better chance for achieving business goals. Marketing automation allows for selecting leads based on their loyalty level. In this case, the most valuable leads can be transferred to the sales department. In addition, automation gives an insight into all current projects, facilitating the flow of information between the teams.
- Specific profitability indicators
Marketing automation solutions not only manage large amounts of data, but also predict the effectiveness of future marketing campaigns based on historical data. With automation systems and in-depth analysis, it is possible to assess which activities have generated the highest return on investment, as well as based on current results optimise the conducted campaigns on an ongoing basis.
