Thanks to push notifications, we can immediately respond to user behaviour. How to use notifications to obtain best results? Customers have unlimited access to product or service information. What is more, day by day they are becoming more aware and demanding. A key to success of any company is to get to know recipients’ behaviour…
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What is geolocation in push advertising? How does the mechanism influence the effects of advertising activities? Here are our suggestions! Push advertising is supported by a web browser and can be sent based on locations assigned to an IP. How to use geolocation in advertising campaigns? Message customisation using geolocation Push advertising is an excellent…
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Do you know the meaning of basic marketing concepts? Get familiar with them to create even more effective advertising campaigns! Nowadays online marketing is undergoing dynamic changes. New concepts and definitions that every marketer should know keep on appearing. Here are some of the most important ones: Conversion Conversion rate is primarily about goals achieved…
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Web push notifications, and this PushAd, are a very useful tool not only for blog owners, online stores, or publishers. They enable recipients to receive interesting information in a quick and convenient way. However, the latest versions of popular browsers promise a serious change. Until now, when we visited a new page where web push…
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When running an online store, you surely deal with problems of carts abandoned by customers or unfinished transactions. Statistics demonstrate that more than 70% of transactions are abandoned at the stage of adding products to a cart. Get to know our tool that will help you boost sales and strengthen the position of your brand. …
DetailsAdPop is a new tool available on the PushAd beta platform. This means that we are still working on and developing it. Since we care about having it tested by real users, we currently make it available without any additional subscription fees. Only implementation and integration fees can apply. No subscription fees are valid until…
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Mobile channel campaigns are becoming more and more popular and – most importantly – effective. What tools are worth using to gain a competitive advantage? A mobile channel is a medium available at one’s fingertips. We often part with our phones only when we go to bed. Therefore, mobile is an excellent advertising medium that…
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Phishing is the most popular and dangerous way of personal data stealing. However, one can protect oneself from it. How not to fall for a fake “bell” in push notifications? Push notifications are a useful tool that allows recipients to be constantly up to date with offers, news, or novelties. They have gained popularity in…
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What advertising trends will be ruling in 2020? Which of them are worth implementing to give the brand a competitive advantage? Here are our suggestions! It is high time to start preparing for trends in the world of marketing and experimenting with them. All of them have a common denominator, namely an innovative and customised…
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