With marketing automation it is possible to implement marketing campaigns targeted at a narrow audience. Tools of this class are perfect for B2B, i.e. supporting sales to business customers. Marketing automation comes down chiefly to base segmentation, scoring, lead nurturing, and improving the work of the sales department. How to use automation in B2B? …
By working with influencers, brands can present their products in an original and subtle way in a completely new light, compared to traditional advertising campaigns. Influencer Marketing aims at increasing brand awareness, but also influences the purchasing decisions of the audience. Sometimes campaigns based on influencers’ actions do not produce the intended results. What are…
There are many ways that can help you expand a small business and attract new customers. The online space provides a great potential, which gives almost limitless opportunities for promotion. Check out the second part of our guide on how to advertise a small business on the web using modern forms of promotion. Consider a…
Customised advertising campaigns, a modern website, and good customer service are the basis of every business activity. However, it is worth delving deeper into the topic of brand promotion in order to reach customers and involve them in the company’s operations. Find out a handful of valuable tips that will help you expand your business.…
CRM and Marketing Automation systems are the most frequently chosen from among the whole range of available marketing tools. Both solutions allow for effective contact with the customer and building relationships. Although they are perfectly compatible with each other, there are significant differences between them. What is Marketing Automation and how can it expand your…
In order to create an interesting and above all effective advertising, you need to know the target audience and choose the right way to communicate. Consumer groups differ from each other, so messages need to be tailored individually, but there are several main principles to follow when preparing an advertising message. Here are some of…
Is it possible to easily reach with an offer the people who are most interested in buying? Absolutely. The key to sales success is to guide the user through the entire purchasing process, ending in order completion, with everything happening automatically and generating a greater return on investment. Marketing automation is one of the most…
The pandemic has significantly changed the e-commerce industry, redefining the approach to sales. For many companies, the online channel is the only chance to stay on the surface, which is associated with increased interest in online shopping. How to adapt the sales process to the current global situation and consumer needs? Take advantage of marketing…
Marketing automation is a revolution in the world of marketing. It provides enormous possibilities of data management and monitoring of audience behaviour at every stage of the sales funnel. Thanks to automation, creating and planning campaigns is much easier, while human work is limited. There are several effective ways to shorten the customer acquisition cycle…
There is no selling without good customer relations. This is a basic rule that should be followed when we want to retain a customer for a longer period of time. Traders are “on the front line”; however, many factors and synergy of activities of all company departments contribute to an increase in sales. One of…
