Marketing automation is a requirement of the present age. Internet users are becoming increasingly demanding, hence it is essential to use solutions that help to reach directly a recipient potentially interested in the product or service. Marketing automation makes it faster, more effective, and most importantly more efficient. What is actually marketing automation and why…
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By organising an advertising campaign, one can reach a wide range of potentially interested audiences. However, first all activities must be planned. At the heart of every campaign lies a good media plan, which is a sort of scheme including certain tools and media. How to use push notifications in marketing campaigns and why is…
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Online stores provide customers with almost limitless product selection. We can pick from offers, deciding on the most attractive one. Considering such strong competition, it is necessary to stand out somehow to give customers exactly what they need. The answer is Unique Selling Proposition (USP). What is unique selling proposition (USP)? Unique selling proposition is…
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Acquiring a new customer can be up to seven times more expensive than maintaining the existing one. Regular customers are an invaluable source of income, so it is worth putting at least the same effort into building loyalty activities as acquiring new buyers. In this context, Customer Experience and improvement of customer satisfaction with the…
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Market segmentation aims to identify groups of customers sharing similar characteristics, and thus revealing similar demand. This is an extremely effective tool that helps to reach the right target group. The concept of macrosegmentation is also used in marketing as one of the stages of defining the reference market. How to use macrosegmentation in business?…
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Microsegmentation is a more advanced form of segmentation that allows for maximising the value of each customer and thus achieving better sales results. What is actually microsegmentation and microtargeting about? How to properly characterise the audience we are targeting? What is microtargeting and microsegmentation of customers? Microsegmentation enables to group consumers into smaller and more…
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It is not possible to construct one set of universal criteria for all target groups. The reference market should be divided into separate segments having a common denominator. One of the criteria is market division into geographic units, i.e. countries, regions, cities, or districts. Owing to such segmentation, marketing activities can be even more effective,…
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Segmentation is a process that aims to divide consumers into groups with specific characteristics and behaviours. Correctly performed segmentation allows for making better business decisions and reaching customers more effectively with one’s offer. How can segmentation encourage consumers to make a purchase and increase sales? What is behavioural segmentation? Each consumer group is a separate…
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Segmentation allows for dividing the market in order to separate groups of consumers sharing similar characteristics. Due to diverse expectations, needs, and requirements, each customer segment constitutes a separate market. Appropriate segmentation enables to tailor the offer to consumer preferences and send customised messages. How to increase sales by means of psychographic segmentation and push…
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Market segmentation boils down to dividing specific customer groups into segments. In order to tailor marketing strategies to buyers, some common criteria must be found. Such activities are also intended to identify and exclude groups that will not be interested in products or services sold. This way, a company can save not only money, but…
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