Do you wonder what the conversion rate is and how to make your advertising activities even more effective? Here is our advice! The conversion rate is one of the most important indicators in the e-commerce industry. The higher it is, the more effective marketing activities. By optimising this indicator, it is possible to reduce the…
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How is ATL different from BTL? Which forms of marketing strategy are worth pursuing in advertising campaigns? Check it out! ATL and BTL refer to the media used to make a message reach a recipient. The development of new technologies makes the differences between the two forms of marketing strategy blur. What ATL and BTL…
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Marketing activities can be both cheap and effective, providing that we properly select our tools and get to know our target group well. Currently small businesses that have scarce budget at their disposal are not doomed to failure. How to promote a brand without significant expenditures? Viral marketing Viral marketing involves promoting products or services…
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Nobody reads any longer, creating content is labour intensive, content doesn’t sell – these are probably key myths related to undertaking content marketing activities. Content creation and its distribution can bring tangible benefits, if we set feasible goals, simultaneously reaching for appropriate means. Content is not only articles, but also other forms of communication with…
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A marketing strategy is the most important component of promotional activities, as it sets out a direction for enterprise development. Being aware of where the brand heads to significantly facilitates conducting marketing activities and their analysis. What to consider when planning a marketing strategy? Goal is not a marketing strategy We should not confuse the…
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Mobile applications are more and more frequently used by bank customers. This is an extremely comfortable way of using one’s account. Unfortunately, development of mobile technologies entails a range of threats connected primarily with cyber attacks. What to take into consideration so as not to become exposed to having money lost or sensitive data stolen?…
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Development of new technologies gives a chance for optimum selection of marketing activities adjusted to the industry nature, budget or target group. Online promotion provides businesses of all sizes with an opportunity to become visible. What other benefits can be obtained through online promotion? Greater and better reach Reaching a multitude of customers used to…
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Do you wonder what Internet monitoring is and how to use it in marketing activities? Does it give an opportunity to generate leads? Check it out! Currently, Internet users share family and animal photos, thoughts and even personal documents online, particularly through social media. However, what is more important for marketers, they also share with…
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Year by year we are observing increasingly dynamic expansion of the digital advertising market. What is the source of this growth? What are the forecasts for the coming years? The online advertising market is getting stronger, while consumption boom seems to be endless. Every year new opportunities, trends and more innovative tools within a broadly…
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All of us can become victims of online scams. How to protect oneself against attacks of cybercriminals and not to lose money? Cybercrime is a well-organised business targeted at earning money by means of increasingly refined dishonest methods. Nowadays, despite many state-of-the-art securities, an entry threshold for the practice is very low. What are the…
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