Market segmentation boils down to dividing specific customer groups into segments. In order to tailor marketing strategies to buyers, some common criteria must be found. Such activities are also intended to identify and exclude groups that will not be interested in products or services sold. This way, a company can save not only money, but…
Segmentation allows for targeting advertising activities at different audiences, taking into account demographic, psychographic, behavioural, and geographical criteria. These activities enable to create customised offers, achieve better conversion rates, engage recipients, and thus increase profits. How to segment users? How to collect data on recipients to create relevant segments? Microsegmentation and macrosegmentation Using several levels…
Drip marketing is an extremely effective way to reach the target group, performed in an automated way. How to create an effective campaign to get even closer to a recipient? Drip marketing is a relatively rare topic in the domestic advertising industry. It’s a pity, because it turns out to be a very effective way…
Real Time Marketing is full of possibilities, but one should know how to plan a campaign properly, so that it triggers the desired response. What should good RTM have? Creativity, reaction speed and knowledge of current trends are the three main characteristics of Real Time Marketing. It relies on situational humour, referring to current world…
An order completion is not the end of the purchasing process. Brands must take care of existing customers and seek their loyalty. What to do to establish a positive relationship with a customer? How to analyse brand awareness? Building brand awareness requires lots of commitment and creativity. Activities aimed at transforming a potential customer into…
Users’ intentions can be examined and used in the marketing process. Knowing them allows for implementation of customised campaigns, which significantly affects sales results. Messages sent to recipients should be tailored to their interests and preferences. The success of web push campaigns is determined, among others, by message customisation and segmentation of the recipient base.…
Lead scoring is a very important element of marketing activities that increases chances of sales. Where does its effectiveness lie? How to select from a subscriber base the leads showing best conversion opportunities? Lead scoring is a method of assessing the value of leads in order to rank potential customers by their degree of engagement.…
Firefox and Chrome web browsers have started blocking pop-ups – web push notifications. Many publishers or online store owners have been using push notifications to communicate with their audience or customers. What tool will now be suitable for communication? An answer to web push notification being blocked by Chrome and Firefox is our AdPop tool.…
Consumers from the digital-native generation are a very demanding target group. How to convince a recipient to your brand and remain authentic? Currently, consumers are constantly being flooded with messages from more and more brands. Relationships between a brand and a recipient differ significantly from those seen a few or dozen years ago. This is…
The sales funnel consists of several important stages leading to sales. Why is it worth creating sales funnels and what are the benefits? Simply put, the sales funnel is a sales process divided into several stages. It allows for systematising sales and identifying customers interested in the offer. When building the sales funnel, it is…
