Drip marketing is an extremely effective way to reach the target group, performed in an automated way. How to create an effective campaign to get even closer to a recipient? Drip marketing is a relatively rare topic in the domestic advertising industry. It’s a pity, because it turns out to be a very effective way…
Real Time Marketing is full of possibilities, but one should know how to plan a campaign properly, so that it triggers the desired response. What should good RTM have? Creativity, reaction speed and knowledge of current trends are the three main characteristics of Real Time Marketing. It relies on situational humour, referring to current world…
An order completion is not the end of the purchasing process. Brands must take care of existing customers and seek their loyalty. What to do to establish a positive relationship with a customer? How to analyse brand awareness? Building brand awareness requires lots of commitment and creativity. Activities aimed at transforming a potential customer into…
