Do you wonder how to engage your recipients? Get to know an inbound method that has revolutionised the world of marketing! Inbound marketing is a very broad term; however, regardless of the tools used, there is just one objective – building positive relations with clients that are supposed to influence their buying decisions. What should…
Are you planning a marketing campaign? Find out what to consider and how to obtain valuable leads! A person having little experience in online marketing might find it difficult to plan an effective sales campaign. However, it is not so difficult as it seems, provided that we adopt a substantial approach and perform a good…
Online advertising is the basis of effective marketing activities. But has it completely displaced offline operations? The web has drastically changed the media market situation, forcing a new approach to advertising. New forms of communication and promotion keep on appearing, just to mention push notifications, product seeding, trendsetting or evangelist marketing. Advantages and disadvantages of…
Do you wonder what marketing strategy to adopt? Find out what push and pull ads are and what results they bring. Online advertising strategies can be divided among others into push and pull. They both have their good and bad sides; however, their proper combination may bring surprising effects. What is push and pull advertising?…
Small businesses cannot afford high-budget advertising. How to promote a small business to get real benefits? When running a small company, we need to remember that one of the important aspects is cost minimisation along with revenue maximisation. Strangely enough the both factors don’t exclude each other owing to effective and relatively inexpensive ways of…
How to promote an online store and how a website? Do all activities produce tangible effects? Check it out! One of the basic tasks at every new company is developing a strategy to promote its own brand. Whether we are promoting an information web page or an online shop, it’s worth planning suitable promotional actions.…
Potential customers develop their opinions on a given brand based on its online image. What to remember about when creating advertising messages? How do they affect the brand image? Everyone likes buying products representing brands we have positive associations with and identify with their philosophy. Skilfully executed advertising actions both online and offline increase brand…
Push advertising doesn’t sell, the tool service is difficult – what are other most popular myths regarding push notifications? Let’s find out! Bearing in mind the fact that push notifications are a relatively new channel of communication with recipients, many myths have arisen around the use of this tool in marketing activities. Today we are…
What to take into account when setting up own business? What is a key to business success? Find out what to consider to outperform the competition! At an initial stage of running business activity there is no need to incur considerable expenses. What is crucial here is innovative ideas, thinking outside the box, well-selected marketing…
Are you planning a campaign with the use of push notifications? Find out how the notifications work on smartphones and reach your potential customers! Almost 80% of internet users browse websites on their smartphones, of which the largest share is controlled by Android devices. Considering statistics, a mobile channel represents a very effective means of…
