Development of new technologies gives a chance for optimum selection of marketing activities adjusted to the industry nature, budget or target group. Online promotion provides businesses of all sizes with an opportunity to become visible. What other benefits can be obtained through online promotion? Greater and better reach Reaching a multitude of customers used to…
Do you wonder what Internet monitoring is and how to use it in marketing activities? Does it give an opportunity to generate leads? Check it out! Currently, Internet users share family and animal photos, thoughts and even personal documents online, particularly through social media. However, what is more important for marketers, they also share with…
Year by year we are observing increasingly dynamic expansion of the digital advertising market. What is the source of this growth? What are the forecasts for the coming years? The online advertising market is getting stronger, while consumption boom seems to be endless. Every year new opportunities, trends and more innovative tools within a broadly…
All of us can become victims of online scams. How to protect oneself against attacks of cybercriminals and not to lose money? Cybercrime is a well-organised business targeted at earning money by means of increasingly refined dishonest methods. Nowadays, despite many state-of-the-art securities, an entry threshold for the practice is very low. What are the…
Have you received a suspicious email? Don’t you know how to recognise phishing? Find out what to take into consideration not to get scammed! The internet has become our daily routine and part of digital identity. Nothing on the web is totally lost – a browsing history, conversations or bank account credentials are important not…
Don’t want to lose your rank in Google? Find out what Mobile First Index is and how to prepare your website to new search engine algorithms. A claim that mobile devices are the future of the internet is no longer valid. Currently this is not the forecast, but the present. Mobile devices play an extremely…
Mobile marketing is not the future, it is the present! Check the most effective marketing tools and create modern campaigns. New communication technologies have quickly spread to everyday life, taking root in consumers’ daily routine. This is why they are so eagerly used for marketing purposes. Mobile marketing does not involve only text messages, it…
Tourist applications can help in complex journey planning. Internet access is all you need to be always up to date! A smartphone equipped with suitable software definitely makes travelling easier, allowing to quickly find a hotel, restaurant, plan entertainment or simply move around a given region. It is enough to have access to wi-fi to…
Is FaceApp safe for users? Find out why the application is so popular and what happens to the data made available. FaceApp is a world-conquering application, with more than 100 million downloads at Google store. The face ageing effect has become one of the hottest trends in recent months. However, owing to immense popularity of…
Do you wonder how to advertise your business on the internet? Find out effective forms of promotion which will help you achieve your goals! In today’s world everyone who runs a business should take care of attractive website and obviously online advertising. Despite appearances, promotion doesn’t have to be very costly. It is enough to…
