Maintaining user engagement in e-commerce is a key to success in any company. When and how often to send push notifications to keep a customer? Push messages are a very effective marketing tool; however, when implementing campaigns, certain rules need to be followed. One of the most common mistakes made in relation to push advertising…
What are the advantages and drawbacks of push notifications and newsletters? Which tool is more effective when implementing advertising campaigns? Let us suggest! Until recently, sending newsletters was one of the most popular methods of communication with recipients. However, there is an alternative to this communication channel on the horizon, namely a web push. This…
Thanks to push notifications, we can immediately respond to user behaviour. How to use notifications to obtain best results? Customers have unlimited access to product or service information. What is more, day by day they are becoming more aware and demanding. A key to success of any company is to get to know recipients’ behaviour…
What is geolocation in push advertising? How does the mechanism influence the effects of advertising activities? Here are our suggestions! Push advertising is supported by a web browser and can be sent based on locations assigned to an IP. How to use geolocation in advertising campaigns? Message customisation using geolocation Push advertising is an excellent…
Do you know the meaning of basic marketing concepts? Get familiar with them to create even more effective advertising campaigns! Nowadays online marketing is undergoing dynamic changes. New concepts and definitions that every marketer should know keep on appearing. Here are some of the most important ones: Conversion Conversion rate is primarily about goals achieved…
Web push notifications, and this PushAd, are a very useful tool not only for blog owners, online stores, or publishers. They enable recipients to receive interesting information in a quick and convenient way. However, the latest versions of popular browsers promise a serious change. Until now, when we visited a new page where web push…
When running an online store, you surely deal with problems of carts abandoned by customers or unfinished transactions. Statistics demonstrate that more than 70% of transactions are abandoned at the stage of adding products to a cart. Get to know our tool that will help you boost sales and strengthen the position of your brand. …
AdPop is a new tool available on the PushAd beta platform. This means that we are still working on and developing it. Since we care about having it tested by real users, we currently make it available without any additional subscription fees. Only implementation and integration fees can apply. No subscription fees are valid until…
