Push notifications are a breakthrough solution in online marketing. Their main advantage is a possibility of making immediate contact with a user – it’s enough to have them confirm opting in for getting communications. What rates are generated by web push notifications? A CTR is one of the most reliable rates which determines the campaign…
Web push notifications allow websites and online shops for sending notifications about current offering, special offers, as well as content that could be of interest to a target group. However, these are not the only circumstances web push can be applied in. It happens that web push notifications don’t work if they are incorrectly configured.…
Web push messages are a relatively young communication channel. Sometimes they are compared to newsletters; however, push notifications have an undisputed advantage – they can engage users in real time. Besides recovering abandoned carts or increasing website traffic they can be used in a more creative way. Here’s how: Cross-selling Cross-selling is a very popular…
Web pushes are next generation notifications for wide range applications. Although there are multiple assets, it’s worth remembering the most frequently committed mistakes that can have a negative impact on our results. What to avoid? 1. Lack of customer segmentation One of the basic mistakes is lack of communication customisation. Notifications should be directed to…
Every young entrepreneur who enters the world of business should believe in success of his idea, being also aware of possible threats. Currently, setting up a company is a piece of cake – every year the world market is entered by around 21,000 start-ups, but a tremendous 70% don’t stay in the game after a…
