Web push notifications are short messages displayed on a computer or mobile device screen. Owing to them we can quickly and efficiently reach users even after they have left the website. Voluntary consent to have advertisement displayed is much more acceptable for potential clients than all sorts of banners visible on websites. What can be promoted using push ad notifications and what benefits do they offer?
Special offers and discounts
Monitoring a shopping path and reasons for cart abandonment are matters that special attention should be paid to. The most frequent reasons for unfinished transactions include lack of time or need to consider the purchase. It is often the case that our potential client forgets to confirm the order or compares prices with competitors’. Owing to notifications we can provide an online store user with discounts or temporary promotions, even if they are no longer on the site.
Real time operation is a significant asset of push ad notifications. We can reach subscribers’ base almost immediately, which is particularly important when offering time-limited promotions. Moreover, notifications can intensify the impression of a disappearing offer among potential customers, which translates into a buying decision.
Customised products
Based on developed segments, owing to notifications we can also promote customised content. For example, exclusively women should be addressees when sending information about dress special offers to the newsletter base. A general message sent to all recipients can result in lower effectiveness of the promotional action.
There is also a possibility of monitoring subscribers who abandon forms or carts (also owing to the shopping value). When a cart is consistently abandoned, a good solution is to inform a potential customer of a chance to receive a special discount.
New collections
When introducing new products or collections to the online store a relevant communication strategy needs to be considered. It is worth using well-known channels, such as newsletter, social media or online store banners. Owing to push ad notifications we can get 10 times higher conversion than from other sources. One short notification about new collection being available is enough, even if a potential client is not currently on the website.
Interesting articles and blog entries
Newsletters have been a basic tool for companies and bloggers so far. However, web push has one more key advantage besides higher efficiency rate, namely it is possible to build communication channel without using personal data. Regularly sent notifications are a quick and simple way to inform readers of new articles. A persuasive message will certainly improve website traffic.
Prize competitions
Short notifications are equally efficient when organizing competitions. It’s worth attracting a potential participant by transparent content and tailored graphics. A link can refer to any page of ours, e.g. the landing page with an option of filling in a form and taking part in the competition.
