Content marketing is now a key element of the marketing strategy of many companies. Audiences expect valuable, personalised content to help them make a purchase decision. Why else is it worth planning and implementing a content marketing strategy in your company? Fill in the gaps in your strategy Providing users with interesting content may seem…
Currently, marketing automation is a standard in the world of e-commerce. The use of automation gives great opportunities to establish and maintain contact with recipients, generate traffic on the website and, of course, increase sales. How to use a marketing automation tool and turn users into loyal customers? Rescuing abandoned carts Abandoned carts mean lost…
Regardless of the marketing activities undertaken, it is the moment of purchase that verifies the effectiveness of the entire process. Shopping Experience is the whole of impressions and customer experience in contact with the product in the online store. How to improve the consumers’ feelings towards the brand and make them loyal customers? Get to…
The first message that the user receives after contact with the brand makes some impressions. They can be positive if the recipient feels cared for and treated individually. How to write good heads-up messages to improve the user experience with the brand? Invite users to upcoming events based on the pages they visit Thanks to…
