It might seem that it is very simple to prepare a brief, but in practice it can prove to be a difficult and bumpy road. The more complex the advertising campaign, the more comprehensive and detailed the brief should be. How to prepare it to make it work? What is a creative brief? To put…
To order to decide to purchase a product, a user most often performs more than one interaction in an online store. Attribution is a significant element that can contribute to an increase in online store conversions. Sometimes attribution models are not analysed by marketers, which is a big mistake that can affect campaign results. What…
Building a personal brand allows for creating an informed career path. This applies to both sole proprietorships and expert positions within an organization. How can personal branding create an employer’s brand? Why is it worth using personal branding in business? What is a personal brand? Personal brand focuses on building your own image as a…
In the age of serious market competition, one should convince potential customers of the offer’s uniqueness. It is also possible when we sell a common and not very original product. However, it should be borne in mind that a distinguishing element, i.e. USP (unique selling point) needs to be established, indicated, and presented to customers.…
There is no single recipe for success in advertising, but there are several elements that can help getting closer to a set goal. One of them is a persuasive and creative advertising message. What else should it be marked by? How to create an effective advertising communication? What is the advertising message? The crucial components…
Do your customers block your ads on the Internet? It is pretty obvious that people who provide content on the web (social media, newspaper publishers or blog owners) make a living especially by selling their advertising space. As the Panoptykon foundation rightly noted in its report Tracking and profiling on the web dated 2019, advertisers’…
No more low CTRs generated by newsletters that often don’t reach your readers Do you realize that as many as 3 out of 4 Poles receive up to 20 promotional emails every day? Only every second one is encouraged by them to make a purchase. What is more, as revealed in the report by Interaktywnie.com…
As an e-commerce business owner, you are certainly aware of the importance of acquiring new sales leads. If you are just starting your business or you want to get to know different ideas for their acquisition, you will find them in our article. Move first! What we mean by sales leads is people or companies…
Do you run an e-commerce company that offers a broad range of products and services? Do you know that various groups of customers have different expectations and this is not only the matter of gender? Marketing automation activities will help you divide your recipients, e.g. by region of their residence, number of transactions concluded in…
The GDPR, i.e. the EU General Data Protection Regulation, came into force on 25th May 2018. The GDPR applies to all companies and organisations run within the European Union. Along with the implementation of the regulation, a number of changes were introduced, which also affected marketing activities. One of the most important changes was the…
