PushAd is a tool for creating and building your own base of your website users who want to be informed about products, novelties or promotional campaigns that you are currently running. This is all possible thanks to web push notifications – real-time, clickable pop-ups appearing on computer, tablet or phone screen of users who have signed up to your base. Importantly, your potential customer does not have to be on your site to receive a notification. They may not have an active browser at the given moment either and work, for example, in Excel or Word. A web push notification will be displayed on their computer as long as the browser is enabled.
Segmentation and customisation as the key to success
Recipients differ significantly in terms of needs, preferences, and expectations. Sending the same message to all customers will certainly be far from effective and hence will give you unsatisfactory conversion rates. Appropriate segmentation and customisation of messages significantly increase CTRs and allow for even better management of the subscriber list. The PushAd tool enables advanced segmentation of recipients and then customisation of the advertising message. In order to increase conversion, it is not enough just to put the recipient’s name in the message. Users are much more likely to open customised notifications; therefore, the key to success in sales activities is getting to know the target group and matching messages to its needs. Hence, segmentation is a great way to improve the campaign performance.
Moreover, thanks to such activities, it is possible to establish a valuable relationship with the recipients, based on their expectations, preferences, lifestyle, or needs. Segments should be created based on the age of the audience, gender, interests, website behaviour, place of residence, income, lifestyle, education, or income. There are plenty of possibilities of creating an effective campaign with the PushAd tool. It is not necessary to create one or two segments – in some cases, depending on the company’s specific nature, it is worth defining more segments and customising the advertising message accordingly. Sending an offer tailored to the recipients will increase the open rate – segmentation brings a number of benefits for both sides of the communication.
In addition to sending the very push notifications, you will have a chance to: