The evolution of marketing forces specialists to constantly improve their skills and acquire new knowledge. The marketers’ task is to get to know the needs of the audience and adapt advertising campaigns to them in the right way. What competencies should a marketer have in the coming year? Storytelling – ability to tell…
It is becoming increasingly difficult to run effective advertising campaigns. However, there are several proven ways that can bring us closer to our goal. How to plan marketing activities to achieve satisfactory returns on investment? Increase effective advertising spending Advertising campaigns pursue different goals, such as building awareness, brand recognition and, of course,…
Everyone makes mistakes, not only small entrepreneurs, but big brands too. Marketing is a very dynamic field which, on the one hand, creates new opportunities for better understanding of customers, but on the other hand, sometimes entrepreneurs find it hard to keep up with all the changes. Find out the most common avoidable mistakes to…
