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Push notifications – comparison of opportunities
Owing to web push notifications a user will not miss any important information. Find out what benefits you can get when creating push campaigns.
Push notifications are a new channel of online marketing which has come to the fore in the Polish market. This gives huge opportunities for communication with recipients, which has a real impact on increasing conversion in online stores and on websites. Push Ad is one of tools supporting sales and building a positive brand image. Are push notifications the successor of newsletters used for ages?
How do push notifications work?
Web pushes are a link supporting communication aimed at sales or image-related activities. The tool may be applied in many various ways – it all depends on the industry and communication strategy. They are marked with a possibility of real-time communication, low unit cost of reaching a user, high open rate and opportunity of combining it with other technologies, such as geolocation.
Notifications are displayed to users who have earlier opted in to be listed in subscribers’ base. Importantly, messages are resistant to Adblock, there is no need to collect personal data and the base doesn’t have to be notified to the Personal Data Protection Office. A user is identified based on website browser data. Push Ad is available both on computers and Android mobile devices, covering with its reach more than 74% of internet users in Poland. Owing to this, we can communicate with subscribers anytime and anywhere.
Web push vs newsletters
Push notifications are known as successors of newsletters. Is it entirely true? On the one hand, owing to web push notifications it is possible to achieve much better campaign results and on the other hand this is a perfect tool supporting email marketing. The main task of both communication channels is keeping permanent contact with website visitors. Moreover, online push notifications effectively increase website traffic, generate sales, build brand recognition and educate the market. As regards push notifications and email marketing, the working scheme is similar. However, there are significant differences that tip the scales in favour of push notifications.
Primarily Push Ad gives a chance for immediate reaction to recipients’ behaviour on the website, which increases sales opportunity. Efforts put in preparing newsletters can be wasted, because of getting into SPAM folder. Perhaps this is the most serious problem marketers need to face. Web push notifications solve the issue – it suffices that a user opens a web browser to see a notification (even if he or she is not on our website).
Statistics speak for themselves. An average CTR from delivered push notifications is over 21%, while a click through rate for email campaigns stands at merely 4.3%. Notifications give a 10 times higher conversion than any other sources! The tool has an effective impact on increasing sales – around 6.1% of notifications with a link to abandoned cart and a discount voucher ends with a purchase.