Brands having an established position on the market are increasingly using the brand stretching strategy, i.e. introducing new products to the market within the same category. A novelty offered under a well-known brand is more recognizable and faster adopted on the market. What exactly is brand stretching and what are the advantages of this strategy?…
Huge competition on the market makes promoting a new product a difficult task. Therefore, manufacturers more and more often decide on brand extension, i.e. expanding the brand to other categories. What is brand extension? Brand extension means introducing completely new categories of products under the same brand to the market. The extension is about segmentation…
In order for users to receive push notifications from a website, they must opt in to join the subscriber base. However, sometimes despite the subscription, messages do not reach intended users. There are many reasons for that. Here are the most important ones. No permission from the notification centre Push notifications will not be displayed…
A customer success story in which a given product or service played a crucial role is the best possible social proof. However, for various reasons, customers do not want to include the brand name in the case study. So, how to create an anonymous case study that will become a good company showcase? Why do…
An audit of the website content is one of the most important components of the content marketing strategy. Therefore, it is necessary to regularly control whether the texts are valuable to the audience, reliable, up-to-date, credible, and compliant with SEO principles. In order to conduct a good content audit, it is worth answering some key…
