Even small businesses with a tight budget can quickly see an increase in income and brand recognition. Marketing automation and growth hacking will help here. Why can both solutions be a straightforward path to the company’s success? What is growth hacking? Growth hacking has one goal, which is to generate the greatest possible growth for…
Currently, traditional lead generation may not bring the expected results. One of the best ways to attract new customers is to use growth hacking techniques, which will more effectively and quickly bring interested customers right down the sales funnel. Discover 9 creative ways to increase your sales. Create sequences of hyper-targeted content To…
Marketing automation systems can effectively automate company’s key marketing and sales activities, saving time, reducing human error, improving efficiency and, above all, increasing the effectiveness of marketing campaigns. How to use marketing automation in business? Instant confirmation of customer queries Customers expect from companies immediate responses to their enquiries, so it is a…
Marketing automation not only automates the company’s sales activities, but also builds engaging relationships with potential and existing customers. This is a prolonged process that requires a well-thought-out strategy, but can produce satisfactory sales results in the long run. Managing a user’s shopping path Users make use of different devices to communicate with…
With marketing automation it is possible to implement marketing campaigns targeted at a narrow audience. Tools of this class are perfect for B2B, i.e. supporting sales to business customers. Marketing automation comes down chiefly to base segmentation, scoring, lead nurturing, and improving the work of the sales department. How to use automation in B2B? …
By working with influencers, brands can present their products in an original and subtle way in a completely new light, compared to traditional advertising campaigns. Influencer Marketing aims at increasing brand awareness, but also influences the purchasing decisions of the audience. Sometimes campaigns based on influencers’ actions do not produce the intended results. What are…
There are many ways that can help you expand a small business and attract new customers. The online space provides a great potential, which gives almost limitless opportunities for promotion. Check out the second part of our guide on how to advertise a small business on the web using modern forms of promotion. Consider a…
