Consumers from the digital-native generation are a very demanding target group. How to convince a recipient to your brand and remain authentic? Currently, consumers are constantly being flooded with messages from more and more brands. Relationships between a brand and a recipient differ significantly from those seen a few or dozen years ago. This is…
The sales funnel consists of several important stages leading to sales. Why is it worth creating sales funnels and what are the benefits? Simply put, the sales funnel is a sales process divided into several stages. It allows for systematising sales and identifying customers interested in the offer. When building the sales funnel, it is…
Growth hacking is a great alternative to traditional marketing model. How to plan activities in the local market and increase sales? A small advertising budget requires searching for alternative ways to achieve sales goals. This is how growth hacking was born. It assumes a creative and unconventional approach to acquiring customers using non-standard methods. It…
