The GDPR, i.e. the EU General Data Protection Regulation, came into force on 25th May 2018. The GDPR applies to all companies and organisations run within the European Union. Along with the implementation of the regulation, a number of changes were introduced, which also affected marketing activities. One of the most important changes was the…
Media planner and media buyer are positions that are associated with each other. The common denominator is the skills possessed, but the differences result from the scope of responsibilities. Two people or two departments must work closely together to achieve the objectives pursued. What do a media planner and media buyer do? What is the…
The process of creating advertising campaigns is very complex and requires cooperation of several teams at an advertising agency. One of the key positions is a media buyer, responsible for purchasing advertising space and negotiating prices. What other duties do media buyers have? What teams do they cooperate with while creating advertising campaigns? The role…
Creativity, goal orientation, efficiency, commitment, knowledge of the media market – these are universal features that a person working for a media house should have. However, some positions require special skills, which are indispensable for effective work. What is a media planner’s job like? What are the duties? What are the responsibilities of a media…
In order to increase conversion in an online store, first of all, you need to know the products you sell and define your target group. An advertising message cannot be targeted at everyone; therefore, it is so important to adopt a specific strategy to reach a well-defined audience. What is actually the target group and…
Abandoned shopping carts are perhaps the biggest problem marketers need to face. However, there are some ways to convince a potential customer to return to the website and complete the order. The most effective ones include remarketing and retargeting. What do these terms really mean and what results do they bring? Remarketing for engaged customers…
The more precisely you define your target group, the more effective your advertising campaigns will be. Even the most refined message will not fulfil its function if it’s displayed to wrong recipients, not interested in the given products or services. This is why it is so important to target the target group, which not only…
The content of push messages should not only be persuasive and attractive to a recipient. There are several other guidelines that will help you succeed when creating campaigns. What to include in a notification? Words have a huge potential, but how to convey all the meaning of the message and benefits in 150 characters? Creating…
Marketing Automation not only automates marketing activities, but also helps build positive relationships with customers and engage inactive users. It is a long process that requires the development of action scenarios, a specific strategy, and selection of appropriate marketing tools. What are the possibilities of Marketing Automation? How to take care for Customer Experience? Customer…
One of the most important challenges faced by enterprises is building and maintaining good relationships with customers based on the reciprocity principles. In the age of tough competition in the e-commerce industry, keeping a loyal customer becomes increasingly difficult. Marketing Automation comes to the rescue, allowing for implementation of automated marketing campaigns. How to use…
