The more precisely you define your target group, the more effective your advertising campaigns will be. Even the most refined message will not fulfil its function if it’s displayed to wrong recipients, not interested in the given products or services. This is why it is so important to target the target group, which not only…
The content of push messages should not only be persuasive and attractive to a recipient. There are several other guidelines that will help you succeed when creating campaigns. What to include in a notification? Words have a huge potential, but how to convey all the meaning of the message and benefits in 150 characters? Creating…
Marketing Automation not only automates marketing activities, but also helps build positive relationships with customers and engage inactive users. It is a long process that requires the development of action scenarios, a specific strategy, and selection of appropriate marketing tools. What are the possibilities of Marketing Automation? How to take care for Customer Experience? Customer…
One of the most important challenges faced by enterprises is building and maintaining good relationships with customers based on the reciprocity principles. In the age of tough competition in the e-commerce industry, keeping a loyal customer becomes increasingly difficult. Marketing Automation comes to the rescue, allowing for implementation of automated marketing campaigns. How to use…
