Marketing activities can be both cheap and effective, providing that we properly select our tools and get to know our target group well. Currently small businesses that have scarce budget at their disposal are not doomed to failure. How to promote a brand without significant expenditures? Viral marketing Viral marketing involves promoting products or services…
Nobody reads any longer, creating content is labour intensive, content doesn’t sell – these are probably key myths related to undertaking content marketing activities. Content creation and its distribution can bring tangible benefits, if we set feasible goals, simultaneously reaching for appropriate means. Content is not only articles, but also other forms of communication with…
A marketing strategy is the most important component of promotional activities, as it sets out a direction for enterprise development. Being aware of where the brand heads to significantly facilitates conducting marketing activities and their analysis. What to consider when planning a marketing strategy? Goal is not a marketing strategy We should not confuse the…
Mobile applications are more and more frequently used by bank customers. This is an extremely comfortable way of using one’s account. Unfortunately, development of mobile technologies entails a range of threats connected primarily with cyber attacks. What to take into consideration so as not to become exposed to having money lost or sensitive data stolen?…
Development of new technologies gives a chance for optimum selection of marketing activities adjusted to the industry nature, budget or target group. Online promotion provides businesses of all sizes with an opportunity to become visible. What other benefits can be obtained through online promotion? Greater and better reach Reaching a multitude of customers used to…
