A/B testing
A/B testing is a well-known but often underestimated tool for marketers. It allows you to check, based on data and not your own feelings, which version of a marketing message is more effective. At PushAd Marketing Automation, we let you carry out effective tests to check the creative and call to action (CTA) on web push notifications, before sending a large campaign. The system sends various notifications to selected groups of users belonging to the target group of a given campaign, and based on the effects of these dispatches decides which creative to use for the final campaign.
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