FMCG
Increase recognition of your brand. Send push notifications and inform your customers about new products and attractive promotions.
Solutions that will help you increase sales
Triggers – what are your business benefits:
By using triggers, you have more opportunities to promote your services, and thus increase popularity of your brand. Automated sending of articles from an RSS feed or sending notifications about current promotions are good examples here. It is also possible to monitor:
- number of visits to the website
- time spent on the site
Triggers – what are your customer benefits:
Setting triggers is also very helpful for your customers. The function of notifications e.g. about ongoing promotion, encourages customers to use your services and visit the website to learn more about the special offer. As a result, the company becomes more recognisable.
RSS – what are your business benefits:
You automatically send notifications to your subscriber base about a new entry on your blog or cyclical promotion. Owing to the above, you have an opportunity to contact customers regularly.
RSS – what are your customer benefits:
Customers regularly receive notifications that may be of interest to them. Therefore, they associate more with the brand and are more willing to visit the website where they become familiar with products offered by the store.
Mass campaigns – what are your business benefits:
You build brand awareness among your customers based on familiarisation articles, information on promotions or materials on product-related topics.
Mass campaigns – what are your customer benefits:
Notifications sent are universal, so customers themselves can decide if the content of a given notification is of interest to them. Intrigued, they will click on the notification, going to the landing page for details.
Segmentation – what are your business benefits:
A customer receives only dedicated messages related to promotion or new offer. This is all thanks to the possibility of sending dedicated messages for a previously created segment.
Segmentation – what are your customer benefits:
Owing to segmentation, you can send notifications to a selected location or type of browser. Especially when a promotional campaign is available in e.g. a selected city or province. This is a very helpful function also for brick-and-mortar showrooms connected to an online store. Thanks to push notification and possibility of sending messages to a specific location, you will encourage a customer who has placed an order via e-shop to visit a traditional store. A customer receives only dedicated messages related to promotion or new offer. He or she feels more associated with the brand and is more willing to visit the store website.
Advanced segmentation – what are your business benefits:
We can check how many logged in customers have converted (added products to the cart, but have not placed the order) or which page is most frequently visited by them.
