Daily Archives: 3 August 2020

How to affect customer experience with Marketing Automation?

Marketing Automation not only automates marketing activities, but also helps build positive relationships with customers and engage inactive users. It is a long process that requires the development of action scenarios, a specific strategy, and selection of appropriate marketing tools. What are the possibilities of Marketing Automation? How to take care for Customer Experience? Customer…

How to achieve marketing goals with Marketing Automation tools?

One of the most important challenges faced by enterprises is building and maintaining good relationships with customers based on the reciprocity principles. In the age of tough competition in the e-commerce industry, keeping a loyal customer becomes increasingly difficult. Marketing Automation comes to the rescue, allowing for implementation of automated marketing campaigns. How to use…