Daily Archives: 15 July 2020

7 practical examples of using Marketing Automation

Thanks to marketing automation, we don’t have to send the same messages to the entire recipient base. This is obviously the least effective and the most expensive strategy. It is worth discreetly accompanying users and providing assistance at every stage of the purchasing path. Marketing automation can be implemented using other channels for communication with…

Marketing automation – what is it?

Marketing automation is a requirement of the present age. Internet users are becoming increasingly demanding, hence it is essential to use solutions that help to reach directly a recipient potentially interested in the product or service. Marketing automation makes it faster, more effective, and most importantly more efficient. What is actually marketing automation and why…